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Worldpanel by Kantar is the worldwide source of Perception that reveals the patterns in shopper and buyer conduct, to condition your manufacturer’s accomplishment, both equally these days and tomorrow.

???? Descubre el futuro del crecimiento en alimentos y bebidas ¿Tienes curiosidad por saber no solo qué comen las personas, sino también dónde y por qué? ¿Te gustaría entender cómo los hábitos de consumo se conectan con contextos más amplios y detectar las tendencias que moldearán las estrategias del mañana?

????Amid rising Level of competition, main music streaming services are looking at sturdy user growth! Worldpanel by Kantar’s EoD 2023 report highlighted YouTube's sturdy affect in new music discovery across all age teams. This led to important growth for YouTube songs and YouTube Music quality in 2024. in truth, YouTube Music became quite possibly the most adopted assistance in Q2 2024. Meanwhile, Spotify also noticed steady growth, having a 2% year-on-yr increase in penetration among new music streamers.. Craig Armer opinions: “The music SMM Panel Provider streaming industry is evolving with various audio content like podcasts and audiobooks, developing prospects to engage older demographics who are significantly less concerned but present prospective.

Vietnam's FMCG landscape is going through a metamorphosis with short-term problems in 2024 intersected with lasting shifts in demographic framework, financial outlook, and buyer preferences.

“With individuals having much more rationale and divided of their desires, marketplace leaders will have to establish a lot more holistic insights in new instances, build a transparent technique to acquire in digital commerce channels along with penetrate deeper in tier 3-5 metropolitan areas to unlock regular growth!”

food items giants in Vietnam have found escalating revenues from quick noodles, Benefiting from a sizable and growing market place.

maximize shopper being familiar with with surveys activated by actual purchases that reveal the actual rationale you were being or weren’t acquired or frequented.

determine the shifts reshaping Vietnam's FMCG sector & the growth pillars that will help model thrive in 2024.

With Covid-19 lingering, buyers are trying to find indulgence and relief. Beverage brands, like Nongfu Spring, Coca Cola, PepsiCo, attract much more Chinese households within the modern 12 months by speaking the ease and comfort and Pleasure they can bring. In addition to driving the business of its wanting to consume manufacturer Oriental Leaf, a sugar free tea-based beverage, Nongfu Spring also introduced fusion products and solutions for instance Sparkling Tea, with its positioning of “actual tea leaves, considerable bubbles and reduced sugar recipe”, featuring sensory Pleasure in addition to the Chinese tea ingesting society and growing the boundary of tea and carbonated delicate drink”.

About us Worldpanel division decodes shopper behaviour to form brand futures. it's the forex in purchaser and shopper Perception, aiding makes harness the power of our behavioural details to established bold techniques and push sustainable business impression.

Go beyond your conventional landscape with essentially the most extensive single source panel in United kingdom, covering day-to-day buying visits throughout all channels and retailers, on the internet and offline. Uncover blind places along with your existing buyers, find a lot more purchasers and find out new spaces to checklist your solutions.

We check FMCG purchases and trends throughout all retail channels, via the most significant purchaser panels globally.

discover far more consumers and redefine your growth boundaries. With Worldpanel in addition, you can access complete and dynamic shopper insights throughout all excursions, channels and industries - on the web and offline – for ultimate shopper being familiar with and tools for growth. Uncover shopper blind spots and discover new growth possibilities read through additional Be chosen additional, online and offline browse extra get far more purchasers plus more associations, with micro times read through much more offering Perception you'll be able to rely on, over the full shopper landscape The most in depth single supply panel in United kingdom All shopper journeys – online & offline All merchants, channels & retailers All retailers – on the internet & offline All groups & models conduct brought on surveys day by day data Receipt seize Menu detail seize Historical data * precise landscape browse dependent on shopper brief.

A growing affluent course, more nuclear households, the booming development of electronic technologies, and an increasing desire for personalisation among customers will provide chances and problems for FMCG models in the approaching a long time, As outlined by Kantar Worldpanel Vietnam.

Also, people also retained stocking up own treatment and residential treatment products to remain thoroughly clean and healthy. Liby, good, PG and Unilever regularly tapped into this pattern.

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